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Analytics comparison · 2026
Fathom Analytics (72) and Umami (75) are closely matched — this is one of the tightest Analytics comparisons in our database, with just 3 points separating them overall. Umami has the edge on Self-Hostable (100 vs 0). The two are closest on Ease of Use, where the gap is just 2 points. On pricing, Umami starts cheaper at $0/mo versus $14/mo. Use the radar chart and dimension table below to find which fits your specific priorities best.
Fathom Analytics
Simple, privacy-first alternative to Google Analytics
72/100
Umami
Lightweight, open-source, self-hosted alternative
75/100
Radar comparison
Fathom Analytics
72
Umami
75
Ease of Use
Dashboard clarity, setup time, learning curve
Privacy
GDPR compliance, cookieless tracking, data residency
Product Analytics
Funnels, cohorts, session replays, events
Price/Value
Free tier, pricing per event or pageview
Integrations
Google Ads, Search Console, CRM, warehouse
Data Accuracy
Sampling, ad-blocker resistance, real-time reporting
Self-Hostable
Option to run on your own infrastructure
Overall Score
Fathom Analytics
Pros
Cons
Umami
Pros
Cons
Choose Fathom Analytics if you value privacy most and have budget for $14/month or more. Choose Umami if you value self-hostable most and want a free entry point. If neither dimension is a clear priority, Umami's higher overall score (75/100) makes it the safer default in the analytics category.
Based on our independent scoring across 7 dimensions, Umami scores 75/100 overall versus Fathom Analytics's 72/100 — a 3-point margin. Umami leads on Privacy in particular. That said, Fathom Analytics may still be the right choice if the dimensions where it scores higher match your specific priorities — the radar chart above shows the full profile side by side.
Umami is cheaper at the entry level — it offers a permanent free tier, while Fathom Analytics starts at $14/month. If budget is the primary constraint, Umami is the lower-risk starting point. Fathom Analytics's paid features may justify the cost — compare the plan limits before committing.
Fathom Analytics scores higher on Integrations — 50/100 versus 40/100 for Umami. If integrations is your primary decision criterion, Fathom Analytics is the stronger choice in this head-to-head.
Switching between analytics tools is generally possible but involves migration effort: exporting your data or configuration from Fathom Analytics, re-importing or reconfiguring in Umami, and updating any API integrations or environment variables in your codebase. The effort scales with how deeply embedded the tool is in your stack. Test Umami on a non-production project first before migrating.
Fathom Analytics (72/100) is the better fit for teams who prioritise privacy — its strongest dimension — and who want a low-cost starting price. Umami (75/100) is the better fit for teams who prioritise self-hostable and want a free entry point. If both dimensions matter equally, the overall score winner (Umami) is the safer default choice.
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