What career are you building toward?

Builds complete web applications from database to user interface. The most in-demand general developer role.

$70k – $150k typical range

Builds and ships AI-powered products — integrating LLMs into applications, building RAG systems, and taking AI features to production.

$120k – $220k typical range

Specialises in user interface and user experience — building responsive, accessible, and performant web interfaces.

$65k – $140k typical range

Builds APIs, manages databases, and handles server-side business logic for web and mobile applications.

$75k – $155k typical range

Builds iOS and Android applications — either natively with Flutter or cross-platform with React Native.

$80k – $160k typical range

Manages the infrastructure, deployment pipelines, and operational systems that keep software running reliably in production.

$90k – $170k typical range

Builds and ships their own software products — combining technical skills with product, marketing, and business fundamentals.

$0 – unlimited typical range

Finds and fixes security vulnerabilities in software systems, designs secure architectures, and protects organisations from breaches.

$100k – $190k typical range

Queries, analyses, and visualises data to help businesses make better decisions.

$55k – $110k typical range

Builds and improves machine learning models — training, evaluating, fine-tuning, and deploying them in production systems.

$130k – $250k+ typical range

Sells development skills directly to clients — handling everything from scoping and contracts to delivery and client management.

$50k – $300k+ typical range

Defines and drives software products — bridging technical teams and business needs, with enough technical depth to be credible with engineers.

$85k – $175k typical range

Drives growth through SEO, paid ads, email, and content — increasingly with AI tools that multiply output and personalise at scale.

$50k – $110k typical range

Combines engineering and marketing to build experiments, growth loops, and data pipelines that accelerate user acquisition and retention.

$90k – $175k typical range

Represents a technical product to the developer community — writing tutorials, building demos, speaking at conferences, and gathering product feedback.

$90k – $170k typical range