Web Analytics for Builders
Analytics tells you what is actually happening on your product — who is visiting, where they come from, what they do, and where they leave. This course covers the three tools that matter most in 2026: GA4 (the Google standard), Plausible (privacy-first, no cookie banner), and PostHog (product analytics — funnels, cohorts, session replays). You leave knowing how to install, configure, and actually read the data.
What you'll learn
Course outline
Free — no account needed
What Analytics Actually Tells You
The difference between vanity metrics and decisions — and which numbers actually matter
Plausible — Privacy-First Analytics in 5 Minutes
Cookie-free, GDPR-compliant, no consent banner needed — and the cleanest dashboard in the market
Google Analytics 4 — Setup and Key Reports
The standard, free option — how to install it, configure it properly, and read the reports that actually matter
Full course — $49 one-time
PostHog — Product Analytics for SaaS
Funnels, cohorts, session replays, and feature flags — open source, self-hostable, generous free tier
Building Conversion Funnels
Find exactly where users drop off — from landing page to paid customer
SEO Analytics — Google Search Console
The free tool that shows you exactly which Google searches drive your traffic — and what to fix
Using Data to Make Product Decisions
Cohort analysis, A/B testing, and knowing when your data is telling you something real
Building Your Analytics Stack
The right combination of tools for your stage — from landing page to production SaaS
Get the full course
8 lessons — from understanding what metrics matter to running A/B tests and building your weekly analytics review process.