Email Marketing Mastery
Email is the only marketing channel you own. Social followers can disappear overnight; ad accounts can be suspended; SEO rankings can drop. Your email list is yours. This course covers how to build a list that grows on autopilot, write emails that actually get opened, build automated sequences that sell while you sleep, and maintain the deliverability to stay out of spam. Practical, tool-agnostic, and built for builders who want to see ROI.
What you'll learn
Course outline
Free — no account needed
Why Email Is Still the Highest-ROI Channel
You own it, it compounds, and it converts at 10× the rate of social media
Building Your List — Lead Magnets and Opt-In Strategies
Why "subscribe to my newsletter" does not work — and what does
Writing Emails That Get Opened
Subject lines, preview text, and the sender name — the three variables that control open rates
Full course — $49 one-time
Email Sequences and Automation
Welcome sequences, nurture sequences, and the emails that sell while you sleep
ESP Comparison — Choosing the Right Email Platform
Mailchimp, Kit, Loops, Resend — which to use and when to switch
Segmentation and Personalisation
Send the right email to the right person — not everything to everyone
Deliverability — Staying Out of Spam
SPF, DKIM, DMARC, and the sender reputation signals that keep your emails in the inbox
Email Analytics — What to Track and How to Improve
Open rate, CTR, revenue per email, and the A/B test loop that compounds results
Get the full course
8 lessons — from building your first list to automated sequences that sell on autopilot.