SEO Fundamentals
Search is the highest-intent traffic channel on the internet. Someone who Googled "best project management tool for freelancers" and clicked your result already wants what you have. This course teaches how Google actually works, how to find keywords worth targeting, how to write content that ranks, and how to fix the technical issues that hold most sites back. No fluff — just what moves the needle.
What you'll learn
Course outline
Free — no account needed
How Google Actually Works
Crawling, indexing, and ranking — the three-step process behind every search result
Keyword Research — Finding What People Actually Search
How to find keywords worth targeting before you write a single word
On-Page SEO — What You Control on Every Page
Title tags, H1s, meta descriptions, internal links — the signals you own
Full course — $49 one-time
Content That Actually Ranks
E-E-A-T, search intent, content depth — what Google is looking for in 2026
Technical SEO — The Foundation Everything Else Builds On
Core Web Vitals, sitemaps, robots.txt, and the issues that block rankings at scale
Link Building — Earning the Authority That Makes Rankings Stick
Why backlinks still dominate — and the approaches that actually work without spam
Local SEO — Getting Found in Your City
Google Business Profile, NAP consistency, reviews, and local ranking factors
Measuring SEO — What to Track and What to Ignore
Google Search Console, rank tracking, and building a weekly SEO review habit
Get the full course
8 lessons — from how Google works to measuring and scaling organic traffic.
About this course
Search engine optimisation is the practice of making your website rank higher in organic search results — the unpaid listings on Google and other search engines. Learning SEO fundamentals means understanding how search engines discover, crawl, and rank content, what signals Google uses to determine relevance and authority, and how to optimise your website's technical structure, content, and links to capture more organic traffic. This SEO tutorial for beginners covers the principles that drive sustainable search traffic growth.
SEO is one of the highest-ROI marketing channels because organic traffic compounds over time — a well-ranked page continues to deliver visitors months and years after the work is done. Product founders, content marketers, and developers who understand SEO make consistently better decisions about what to build and write. After this course you will be able to conduct keyword research, audit technical SEO, write optimised content, and build a coherent link acquisition strategy.
Frequently asked questions
How long does it take to see results from SEO?
SEO results typically take 3–6 months to become visible and 6–12 months to become meaningful. Technical fixes (broken links, page speed) can show results faster. New websites can take 6–12 months to earn any ranking at all. This long feedback loop is why starting SEO early and consistently is more important than occasional bursts of optimisation.
What is the most important factor in Google rankings?
Google has stated their three most important ranking factors are: relevance (does the content match what the user is searching for?), authority (do other trusted sites link to you?), and experience (is the content genuinely useful, does the page load quickly, is it readable on mobile?). No single factor dominates — high-quality content without links ranks below mediocre content from authoritative domains.
Is keyword research still important in 2026?
Yes — keyword research remains the foundation of an SEO content strategy. It tells you what your audience actually searches for versus what you assume they search for, how competitive a topic is, and how to phrase your content to match search intent. AI tools have made keyword research faster, but the discipline of understanding search demand before creating content is as important as ever.
What is technical SEO and do I need it?
Technical SEO covers the structural elements affecting how search engines crawl and index your site: page speed, mobile-friendliness, crawlability, site architecture, schema markup, canonical tags, and XML sitemaps. Most websites need at minimum: fast page loads, a mobile-responsive design, correct canonical tags to avoid duplicate content, and a sitemap submitted to Google Search Console. Technical problems can prevent good content from ranking regardless of quality.
Should I focus on SEO or paid search first?
The answer depends on your timeline and budget. Paid search delivers traffic immediately but stops when you stop paying. SEO takes months to deliver results but compounds indefinitely. For early-stage products testing demand, Google Ads validates whether a keyword converts before investing in long-term SEO content. For established businesses, SEO delivers a much lower cost-per-acquisition over time. Most successful companies run both.