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Analytics comparison · 2026
Google Analytics 4 (65) and Heap (67) are closely matched — this is one of the tightest Analytics comparisons in our database, with just 2 points separating them overall. Google Analytics 4 leads on Integrations (95 vs 78), while Heap has the edge on Privacy (52 vs 40). The two are closest on Self-Hostable, where the gap is just 0 points. Both offer a free tier, making either a low-risk starting point. Use the radar chart and dimension table below to find which fits your specific priorities best.
Google Analytics 4
Free, powerful, and deeply tied to the Google ecosystem
65/100
Heap
Auto-capture every user interaction without tagging
67/100
Radar comparison
Google Analytics 4
65
Heap
67
Ease of Use
Dashboard clarity, setup time, learning curve
Privacy
GDPR compliance, cookieless tracking, data residency
Product Analytics
Funnels, cohorts, session replays, events
Price/Value
Free tier, pricing per event or pageview
Integrations
Google Ads, Search Console, CRM, warehouse
Data Accuracy
Sampling, ad-blocker resistance, real-time reporting
Self-Hostable
Option to run on your own infrastructure
Overall Score
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