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Analytics comparison · 2026
Matomo (78) and Umami (75) are closely matched — this is one of the tightest Analytics comparisons in our database, with just 3 points separating them overall. Matomo leads on Integrations (70 vs 40), while Umami has the edge on Ease of Use (88 vs 62). The two are closest on Privacy, where the gap is just 0 points. On pricing, Umami starts cheaper at $0/mo versus $23/mo. Use the radar chart and dimension table below to find which fits your specific priorities best.
Matomo
Open-source, self-hosted, GDPR-compliant alternative
78/100
Umami
Lightweight, open-source, self-hosted alternative
75/100
Radar comparison
Matomo
78
Umami
75
Ease of Use
Dashboard clarity, setup time, learning curve
Privacy
GDPR compliance, cookieless tracking, data residency
Product Analytics
Funnels, cohorts, session replays, events
Price/Value
Free tier, pricing per event or pageview
Integrations
Google Ads, Search Console, CRM, warehouse
Data Accuracy
Sampling, ad-blocker resistance, real-time reporting
Self-Hostable
Option to run on your own infrastructure
Overall Score
Matomo
Pros
Cons
Umami
Pros
Cons
Choose Matomo if you value self-hostable most and have budget for $23/month or more. Choose Umami if you value self-hostable most and want a free entry point. If neither dimension is a clear priority, Matomo's higher overall score (78/100) makes it the safer default in the analytics category.
Based on our independent scoring across 7 dimensions, Matomo scores 78/100 overall versus Umami's 75/100 — a 3-point margin. Matomo leads on Self-Hostable in particular. That said, Umami may still be the right choice if the dimensions where it scores higher match your specific priorities — the radar chart above shows the full profile side by side.
Umami is cheaper at the entry level — it offers a permanent free tier, while Matomo starts at $23/month. If budget is the primary constraint, Umami is the lower-risk starting point. Matomo's paid features may justify the cost — compare the plan limits before committing.
Matomo scores higher on Product Analytics — 68/100 versus 35/100 for Umami. If product analytics is your primary decision criterion, Matomo is the stronger choice in this head-to-head.
Switching between analytics tools is generally possible but involves migration effort: exporting your data or configuration from Matomo, re-importing or reconfiguring in Umami, and updating any API integrations or environment variables in your codebase. The effort scales with how deeply embedded the tool is in your stack. Test Umami on a non-production project first before migrating.
Matomo (78/100) is the better fit for teams who prioritise self-hostable — its strongest dimension — and who want a free entry point. Umami (75/100) is the better fit for teams who prioritise self-hostable and want a free entry point. If both dimensions matter equally, the overall score winner (Matomo) is the safer default choice.
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