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Website Builders comparison · 2026
Ghost edges out Notion Sites in this Website Builders comparison, scoring 81 against 68 across our seven scored dimensions. Ghost leads on Customization (76 vs 36), while Notion Sites has the edge on Ease of Use (98 vs 80). The two are closest on Price / Value, where the gap is just 8 points. On pricing, Notion Sites starts cheaper at $0/mo versus $9/mo. Use the radar chart and dimension table below to find which fits your specific priorities best.
Ghost
Open-source publishing with built-in membership and subscriptions
81/100
Notion Sites
Publish your Notion pages as a website — zero setup
68/100
Radar comparison
Ghost
81
Notion Sites
68
Ease of Use
How fast a non-technical person can get something live and looking good
Design Quality
Quality of built-in templates and visual output without custom work
E-commerce
Built-in selling capability — products, checkout, subscriptions
SEO Control
Ability to control meta tags, site speed, structured data, and indexability
Customization
How far you can push it beyond templates without code
Price / Value
What you get for the monthly cost at the entry paid tier
Portability
How easy it is to export your content and move to another platform
Overall Score
Ghost
Pros
Cons
Notion Sites
Pros
Cons
Choose Ghost if you value seo control most and have budget for $9/month or more. Choose Notion Sites if you value ease of use most and want a free entry point. If neither dimension is a clear priority, Ghost's higher overall score (81/100) makes it the safer default in the website builders category.
Based on our independent scoring across 7 dimensions, Ghost scores 81/100 overall versus Notion Sites's 68/100 — a 13-point margin. Ghost leads on SEO Control in particular. That said, Notion Sites may still be the right choice if the dimensions where it scores higher match your specific priorities — the radar chart above shows the full profile side by side.
Notion Sites is cheaper at the entry level — it offers a permanent free tier, while Ghost starts at $9/month. If budget is the primary constraint, Notion Sites is the lower-risk starting point. Ghost's paid features may justify the cost — compare the plan limits before committing.
Ghost scores higher on E-commerce — 72/100 versus 28/100 for Notion Sites. If e-commerce is your primary decision criterion, Ghost is the stronger choice in this head-to-head.
Switching between website builders tools is generally possible but involves migration effort: exporting your data or configuration from Ghost, re-importing or reconfiguring in Notion Sites, and updating any API integrations or environment variables in your codebase. The effort scales with how deeply embedded the tool is in your stack. Test Notion Sites on a non-production project first before migrating.
Ghost (81/100) is the better fit for teams who prioritise seo control — its strongest dimension — and who want a free entry point. Notion Sites (68/100) is the better fit for teams who prioritise ease of use and want a free entry point. If both dimensions matter equally, the overall score winner (Ghost) is the safer default choice.
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