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Analytics comparison · 2026
Umami edges out Google Analytics 4 in this Analytics comparison, scoring 75 against 65 across our seven scored dimensions. Google Analytics 4 leads on Integrations (95 vs 40), while Umami has the edge on Self-Hostable (100 vs 0). The two are closest on Price/Value, where the gap is just 2 points. Both offer a free tier, making either a low-risk starting point. Use the radar chart and dimension table below to find which fits your specific priorities best.
Google Analytics 4
Free, powerful, and deeply tied to the Google ecosystem
65/100
Umami
Lightweight, open-source, self-hosted alternative
75/100
Radar comparison
Google Analytics 4
65
Umami
75
Ease of Use
Dashboard clarity, setup time, learning curve
Privacy
GDPR compliance, cookieless tracking, data residency
Product Analytics
Funnels, cohorts, session replays, events
Price/Value
Free tier, pricing per event or pageview
Integrations
Google Ads, Search Console, CRM, warehouse
Data Accuracy
Sampling, ad-blocker resistance, real-time reporting
Self-Hostable
Option to run on your own infrastructure
Overall Score
Google Analytics 4
Pros
Cons
Umami
Pros
Cons
Choose Google Analytics 4 if you value integrations most and want a free entry point. Choose Umami if you value self-hostable most and want a free entry point. If neither dimension is a clear priority, Umami's higher overall score (75/100) makes it the safer default in the analytics category.
Based on our independent scoring across 7 dimensions, Umami scores 75/100 overall versus Google Analytics 4's 65/100 — a 10-point margin. Umami leads on Integrations in particular. That said, Google Analytics 4 may still be the right choice if the dimensions where it scores higher match your specific priorities — the radar chart above shows the full profile side by side.
Both Google Analytics 4 and Umami offer a free tier, so entry-level cost is not a differentiating factor. Compare the feature and usage limits of each free plan to see which gives you more headroom before a paid upgrade is needed.
Google Analytics 4 scores higher on Integrations — 95/100 versus 40/100 for Umami. If integrations is your primary decision criterion, Google Analytics 4 is the stronger choice in this head-to-head.
Switching between analytics tools is generally possible but involves migration effort: exporting your data or configuration from Google Analytics 4, re-importing or reconfiguring in Umami, and updating any API integrations or environment variables in your codebase. The effort scales with how deeply embedded the tool is in your stack. Test Umami on a non-production project first before migrating.
Google Analytics 4 (65/100) is the better fit for teams who prioritise integrations — its strongest dimension — and who want a free entry point. Umami (75/100) is the better fit for teams who prioritise self-hostable and want a free entry point. If both dimensions matter equally, the overall score winner (Umami) is the safer default choice.
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