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Lesson 01 / 7·7 minFree

Why Accessibility Matters — and What WCAG Actually Is

Disability categories, WCAG 2.2 principles, legal requirements, the business case, and assistive tech overview

Accessibility (abbreviated a11y — 11 letters between the a and y) is the practice of building products that people with disabilities can use. This is not a niche concern: the World Health Organization estimates over 1.3 billion people live with some form of disability. On the web, that means tens of millions of people are unable to use your product unless you build it correctly.

Disability categories that affect web use

  • VisualBlindness, low vision, colour blindness, photosensitivity. Users rely on screen readers, zoom, high contrast mode, or avoid flashing content.
  • MotorLimited hand movement, tremors, paralysis. Users rely on keyboard-only navigation, switch access, eye tracking, or voice control (Dragon NaturallySpeaking). They cannot use a mouse.
  • CognitiveDyslexia, ADHD, memory impairments. Users need clear language, predictable layouts, sufficient time, and error recovery.
  • HearingDeafness, partial hearing loss. Users need captions for video, transcripts for audio, and no sound-only notifications.
  • Situational and temporaryA broken arm, bright sunlight on a screen, holding a baby with one hand, slow connection. Accessibility features help everyone in these moments.

WCAG 2.2 — the four principles (POUR)

  • PerceivableInformation must be presentable in ways all users can perceive — alt text for images, captions for video, sufficient colour contrast.
  • OperableUI components and navigation must be operable — keyboard accessible, no seizure-inducing flashes, enough time to complete tasks.
  • UnderstandableInformation and UI operation must be understandable — plain language, consistent navigation, error identification and suggestions.
  • RobustContent must be robust enough to be interpreted by assistive technologies — valid HTML, ARIA used correctly, current standards.

Conformance levels

WCAG defines three levels: A (minimum), AA (standard), and AAA (enhanced). Most laws and regulations require AA compliance. Aim for AA as your baseline — AAA is aspirational and not required by most legal standards.

  • ADA (USA)The Americans with Disabilities Act has been interpreted by courts to apply to websites. Companies have lost lawsuits — Domino's Pizza reached the Supreme Court over inaccessible web ordering.
  • EAA (European Union)The European Accessibility Act comes into force June 2025 for private companies operating in the EU. Non-compliance is a legal risk, not just a moral one.
  • EN 301 549 (public sector)The EU standard for public sector digital services — referenced in many government procurement requirements globally.
  • AODA (Canada), DDA (Australia)Most developed countries have equivalent legislation. If your product operates internationally, accessibility is not optional.

Assistive technologies overview

  • Screen readersNVDA and JAWS on Windows; VoiceOver on macOS/iOS; TalkBack on Android. They read the DOM aloud and allow keyboard navigation through elements.
  • Switch accessPhysical switches that send keyboard events. Users navigate by cycling through focusable elements with a single button.
  • Voice controlDragon NaturallySpeaking allows users to click, type, and navigate by voice. Elements need visible, unique labels for voice commands to work.
  • Screen magnifiersZoomText and OS-level zoom. Users may only see 10% of the screen at a time — layout must be usable when zoomed to 400%.
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Accessibility is kerb cuts for the web

Kerb cuts (the ramp where pavement meets road) were mandated for wheelchair users. But parents with pushchairs, cyclists, delivery workers with trolleys, and people recovering from leg injuries all benefit. Accessibility features work the same way — alt text helps screen reader users, but also helps SEO, displays on broken image loads, and helps users on slow connections who disable images.

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Try this

Visit your own product or a website you use daily. Unplug your mouse. Try to complete one core task using only the keyboard: Tab to move forward, Shift+Tab to move back, Enter/Space to activate, arrow keys in menus. Note every point where you get stuck or lose track of focus. This is what keyboard-only users experience every day.

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