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Reliable, beginner-friendly, but dated
Reviewed by the RadarTrek editorial team · Last verified June 2026
Overall score
73/100
Verdict
Good
Pricing
$20/mo
Performance radar — ConstantContact
Score breakdown
Ease of Use
Onboarding, UI clarity, no-code builder
Source: radartrek
Deliverability
Inbox placement rates, SPF/DKIM setup
Source: radartrek
Automation
Workflows, sequences, behavioural triggers
Source: radartrek
Price/Value
Free tier generosity, paid tier pricing
Source: radartrek
Templates
Quality and variety of email templates
Source: radartrek
List Management
Segmentation, tagging, forms, opt-in flows
Source: radartrek
Analytics
Open rates, click maps, revenue attribution
Source: radartrek
Established platform with good deliverability and phone support. UI feels dated and pricing is not competitive vs newer alternatives.
In our independent evaluation across 7 scored dimensions, ConstantContact earns an overall score of 73/100 — a capable result in the email marketing category. The platform is available starting at $20/month, positioned at the affordable end of the market. The score of 73 places it in the good tier of our email marketing rankings, where we assess tools on criteria that matter to builders: ease of use, deliverability, automation, and more.
ConstantContact scores highest on Deliverability (80/100) and Templates (80/100), placing it among the stronger performers in those areas within the email marketing category. The dimensions with the most room for improvement are Price/Value (60/100) and Automation (68/100) — teams who weight these criteria most heavily should compare ConstantContact carefully against alternatives before committing. The pricing structure is straightforward for the category — factor in any usage-based overages when budgeting at scale. Our recommendation: ConstantContact is worth a serious evaluation for teams that prioritise deliverability — use the radar chart and dimension breakdown on this page to see at a glance whether its profile matches your priorities.
Pros
Cons
ConstantContact is the right choice for teams that prioritise deliverability above everything else — the dimension where ConstantContact scores highest. Skip it if price/value is a hard requirement for you, since ConstantContact scores only 60/100 there — in that case, the email marketing category page ranks every alternative by that specific dimension so you can find a closer fit. For most other use cases, the 73/100 overall score reflects a tool that holds up well in day-to-day use.
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ConstantContact starts at $20/month at the entry tier. Higher tiers with increased limits, team features, or priority support are typically available. SaaS pricing changes frequently — check the official pricing page for the most current plans and any promotional rates.
ConstantContact scores highest on Deliverability in our independent assessment — 80/100, placing it among the stronger performers in this dimension within the email marketing category. Inbox placement rates, SPF/DKIM setup. Teams who count deliverability as a primary criterion should put ConstantContact high on their evaluation list.
The lowest-scoring dimension for ConstantContact in our testing is Price/Value (60/100). This does not make it the wrong choice — if price/value is not a priority for your use case, the gap is irrelevant. But teams who weight price/value most heavily should compare ConstantContact carefully against alternatives before committing, using the radar chart on this page to see the full profile at a glance.
ConstantContact earns an overall RadarTrek score of 73/100 — a good result in the email marketing category. Scores above 75 indicate a tool that performs well across most dimensions without a critical weakness. At 73/100, ConstantContact is worth evaluating but compare it against higher-scoring alternatives before deciding. Scores are reviewed when significant updates are released, so the number reflects the current version of the product.
The best alternative to ConstantContact depends on which dimension matters most to you. Use the "Compare with" links in the sidebar to see a head-to-head radar chart against any specific competitor in the email marketing category. The main email marketing category page ranks all tools by overall score and lets you filter by dimension to find alternatives that lead on your priority criterion.
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Specs