AEO for Builders
Google answers more questions directly on the results page than ever before — featured snippets, People Also Ask boxes, knowledge panels, voice search results. Answer Engine Optimisation (AEO) is the practice of structuring your content so that Google chooses your page as the source for these direct answers. This course teaches you exactly how to write, structure, and mark up content to win these high-visibility positions.
What you'll learn
Course outline
Free — start now
What is Answer Engine Optimisation?
How Google shifted from blue links to direct answers — and what that means for your traffic
How Google Chooses Featured Snippets
The content signals, format cues, and ranking factors behind position zero
Question-Based Content Strategy
Finding and answering the questions your audience actually types into Google
Full course — $39 one-time
FAQ Schema and Structured Q&A
JSON-LD markup that earns FAQPage rich results and helps Google identify your answers
E-E-A-T and Topical Authority
How Google evaluates expertise, experience, and trust — and how to demonstrate all three
Voice Search Optimisation
How voice assistants choose answers — and how to write content that gets read aloud
Optimising for People Also Ask
The PAA box strategy that earns recurring traffic from related question queries
Measuring AEO Performance
How to track featured snippet wins, PAA coverage, and voice search visibility
Get the full course
All 8 lessons. Win featured snippets and PAA boxes that put your content above the organic results.