GEO for Builders
Generative Engine Optimisation (GEO) is the practice of making your content visible inside AI-generated answers. ChatGPT, Perplexity, Claude, and Google AI Overviews now answer millions of queries without sending users to any website. This course teaches you how LLMs choose sources, what content signals influence citations, how to build the topical authority and entity presence that gets your brand mentioned in AI answers, and how to measure your AI visibility.
What you'll learn
Course outline
Free — start now
What is Generative Engine Optimisation?
How AI-generated answers work, why they matter, and what they mean for your content strategy
How LLMs Choose Sources to Cite
The signals that influence whether ChatGPT, Perplexity, and Claude mention your content
Building Topical Authority for AI Visibility
The content depth and entity coverage that makes AI models confident citing you
Full course — $39 one-time
Structured Data Signals for AI
The schema types and content formats that help AI models extract and attribute your content
Brand Mentions and Citation Patterns
Building the off-site presence that trains AI models to know and recommend your brand
Perplexity-First Optimisation
Optimising for real-time retrieval AI — the fastest-growing search engine you have never heard of
Monitoring Your AI Visibility
Tools and processes for tracking how often AI mentions and cites your brand
GEO Content Calendar
The publishing cadence and content format strategy that maximises AI pickup
Get the full course
All 8 lessons. Build the content presence that makes AI models confident recommending your brand.