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CRM comparison · 2026
HubSpot CRM edges out Twenty CRM in this CRM comparison, scoring 87 against 75 across our seven scored dimensions. HubSpot CRM leads on Mobile App (82 vs 60), while Twenty CRM has the edge on Price / Value (95 vs 82). The two are closest on Pipeline Features, where the gap is just 10 points. Both offer a free tier, making either a low-risk starting point. Use the radar chart and dimension table below to find which fits your specific priorities best.
HubSpot CRM
The free CRM that scales to enterprise — 200,000+ companies
87/100
Twenty CRM
Open-source CRM — self-host or use Twenty Cloud
75/100
Radar comparison
HubSpot CRM
87
Twenty CRM
75
Ease of Use
Onboarding speed, UI clarity, and setup without a consultant.
Pipeline Features
Deal stages, forecasting, and automation capabilities.
Integrations
Email, calendar, Slack, and third-party app connections.
Price / Value
Free tier, per-seat cost, and what is included at each tier.
Reporting
Built-in dashboards, custom reports, and analytics.
Mobile App
iOS/Android app quality and offline capability.
Overall Score
Based on our independent scoring across 6 dimensions, HubSpot CRM scores 87/100 overall versus Twenty CRM's 75/100 — a 12-point margin. HubSpot CRM leads on Integrations in particular. That said, Twenty CRM may still be the right choice if the dimensions where it scores higher match your specific priorities — the radar chart above shows the full profile side by side.
Both HubSpot CRM and Twenty CRM offer a free tier, so entry-level cost is not a differentiating factor. Compare the feature and usage limits of each free plan to see which gives you more headroom before a paid upgrade is needed.
HubSpot CRM scores higher on Integrations — 96/100 versus 68/100 for Twenty CRM. If integrations is your primary decision criterion, HubSpot CRM is the stronger choice in this head-to-head.
Switching between crm tools is generally possible but involves migration effort: exporting your data or configuration from HubSpot CRM, re-importing or reconfiguring in Twenty CRM, and updating any API integrations or environment variables in your codebase. The effort scales with how deeply embedded the tool is in your stack. Test Twenty CRM on a non-production project first before migrating.
HubSpot CRM (87/100) is the better fit for teams who prioritise integrations — its strongest dimension — and who want a free entry point. Twenty CRM (75/100) is the better fit for teams who prioritise price / value and want a free entry point. If both dimensions matter equally, the overall score winner (HubSpot CRM) is the safer default choice.
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