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Email Marketing comparison · 2026
Mailchimp (76) and ActiveCampaign (80) are closely matched — this is one of the tightest Email Marketing comparisons in our database, with just 4 points separating them overall. Mailchimp leads on Templates (88 vs 75), while ActiveCampaign has the edge on Automation (96 vs 80). The two are closest on Analytics, where the gap is just 2 points. On pricing, Mailchimp starts cheaper at $17/mo versus $29/mo. Use the radar chart and dimension table below to find which fits your specific priorities best.
Mailchimp
The household name — broad features, high price
76/100
ActiveCampaign
Enterprise-grade automation for serious senders
80/100
Radar comparison
Mailchimp
76
ActiveCampaign
80
Ease of Use
Onboarding, UI clarity, no-code builder
Deliverability
Inbox placement rates, SPF/DKIM setup
Automation
Workflows, sequences, behavioural triggers
Price/Value
Free tier generosity, paid tier pricing
Templates
Quality and variety of email templates
List Management
Segmentation, tagging, forms, opt-in flows
Analytics
Open rates, click maps, revenue attribution
Overall Score
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