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Email Marketing comparison · 2026
Mailchimp (76) and Beehiiv (79) are closely matched — this is one of the tightest Email Marketing comparisons in our database, with just 3 points separating them overall. Mailchimp leads on Analytics (88 vs 68), while Beehiiv has the edge on Price/Value (82 vs 55). The two are closest on Deliverability, where the gap is just 0 points. On pricing, Mailchimp starts cheaper at $17/mo versus $42/mo. Use the radar chart and dimension table below to find which fits your specific priorities best.
Mailchimp
The household name — broad features, high price
76/100
Beehiiv
Newsletter-first platform for growth
79/100
Radar comparison
Mailchimp
76
Beehiiv
79
Ease of Use
Onboarding, UI clarity, no-code builder
Deliverability
Inbox placement rates, SPF/DKIM setup
Automation
Workflows, sequences, behavioural triggers
Price/Value
Free tier generosity, paid tier pricing
Templates
Quality and variety of email templates
List Management
Segmentation, tagging, forms, opt-in flows
Analytics
Open rates, click maps, revenue attribution
Overall Score
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