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The most beginner-friendly builder with the largest app market
Reviewed by the RadarTrek editorial team · Last verified June 2026
Overall score
80/100
Verdict
Good
Pricing
$17/mo
Performance radar — Wix
Score breakdown
Ease of Use
How fast a non-technical person can get something live and looking good
Source: RadarTrek research
Design Quality
Quality of built-in templates and visual output without custom work
Source: RadarTrek research
E-commerce
Built-in selling capability — products, checkout, subscriptions
Source: RadarTrek research
SEO Control
Ability to control meta tags, site speed, structured data, and indexability
Source: RadarTrek research
Customization
How far you can push it beyond templates without code
Source: RadarTrek research
Price / Value
What you get for the monthly cost at the entry paid tier
Source: RadarTrek research
Portability
How easy it is to export your content and move to another platform
Source: RadarTrek research
Drag-and-drop with no constraints. Thousands of templates, an app market for every feature, and ADI (AI Design Intelligence) that builds a site from your answers.
In our independent evaluation across 7 scored dimensions, Wix earns an overall score of 80/100 — a strong result in the website builders category. The platform is available starting at $17/month, positioned at the affordable end of the market. The score of 80 places it in the good tier of our website builders rankings, where we assess tools on criteria that matter to builders: ease of use, design quality, e-commerce, and more.
Wix scores highest on Ease of Use (96/100) and Price / Value (82/100), placing it among the stronger performers in those areas within the website builders category. The dimensions with the most room for improvement are Portability (58/100) and Customization (68/100) — teams who weight these criteria most heavily should compare Wix carefully against alternatives before committing. The pricing structure is straightforward for the category — factor in any usage-based overages when budgeting at scale. Our recommendation: Wix is worth a serious evaluation for teams that prioritise ease of use — use the radar chart and dimension breakdown on this page to see at a glance whether its profile matches your priorities.
Pros
Cons
Wix is the right choice for teams that prioritise ease of use above everything else — the dimension where Wix scores highest. Skip it if portability is a hard requirement for you, since Wix scores only 58/100 there — in that case, the website builders category page ranks every alternative by that specific dimension so you can find a closer fit. For most other use cases, the 80/100 overall score reflects a tool that holds up well in day-to-day use.
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Wix starts at $17/month at the entry tier. Higher tiers with increased limits, team features, or priority support are typically available. SaaS pricing changes frequently — check the official pricing page for the most current plans and any promotional rates.
Wix scores highest on Ease of Use in our independent assessment — 96/100, placing it among the stronger performers in this dimension within the website builders category. How fast a non-technical person can get something live and looking good. Teams who count ease of use as a primary criterion should put Wix high on their evaluation list.
The lowest-scoring dimension for Wix in our testing is Portability (58/100). This does not make it the wrong choice — if portability is not a priority for your use case, the gap is irrelevant. But teams who weight portability most heavily should compare Wix carefully against alternatives before committing, using the radar chart on this page to see the full profile at a glance.
Wix earns an overall RadarTrek score of 80/100 — a strong result in the website builders category. Scores above 75 indicate a tool that performs well across most dimensions without a critical weakness. At 80/100, Wix is a reliable choice for most teams evaluating this space. Scores are reviewed when significant updates are released, so the number reflects the current version of the product.
The best alternative to Wix depends on which dimension matters most to you. Use the "Compare with" links in the sidebar to see a head-to-head radar chart against any specific competitor in the website builders category. The main website builders category page ranks all tools by overall score and lets you filter by dimension to find alternatives that lead on your priority criterion.
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