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Email Marketing comparison · 2026
Mailchimp (76) and Klaviyo (79) are closely matched — this is one of the tightest Email Marketing comparisons in our database, with just 3 points separating them overall. Klaviyo has the edge on Automation (92 vs 80). The two are closest on Price/Value, where the gap is just 0 points. On pricing, Mailchimp starts cheaper at $17/mo versus $45/mo. Use the radar chart and dimension table below to find which fits your specific priorities best.
Mailchimp
The household name — broad features, high price
76/100
Klaviyo
The e-commerce email specialist
79/100
Radar comparison
Mailchimp
76
Klaviyo
79
Ease of Use
Onboarding, UI clarity, no-code builder
Deliverability
Inbox placement rates, SPF/DKIM setup
Automation
Workflows, sequences, behavioural triggers
Price/Value
Free tier generosity, paid tier pricing
Templates
Quality and variety of email templates
List Management
Segmentation, tagging, forms, opt-in flows
Analytics
Open rates, click maps, revenue attribution
Overall Score
Mailchimp
Pros
Cons
Klaviyo
Pros
Cons
Choose Mailchimp if you value templates most and have budget for $17/month or more. Choose Klaviyo if you value deliverability most and have budget for $45/month or more. If neither dimension is a clear priority, Klaviyo's higher overall score (79/100) makes it the safer default in the email marketing category.
Based on our independent scoring across 7 dimensions, Klaviyo scores 79/100 overall versus Mailchimp's 76/100 — a 3-point margin. Klaviyo leads on Templates in particular. That said, Mailchimp may still be the right choice if the dimensions where it scores higher match your specific priorities — the radar chart above shows the full profile side by side.
Mailchimp starts cheaper at $17/month versus Klaviyo's $45/month. At higher usage tiers, the gap may narrow depending on each tool's scaling model. Check the official pricing pages for current plans — SaaS pricing changes frequently.
Mailchimp scores higher on Templates — 88/100 versus 80/100 for Klaviyo. If templates is your primary decision criterion, Mailchimp is the stronger choice in this head-to-head.
Switching between email marketing tools is generally possible but involves migration effort: exporting your data or configuration from Mailchimp, re-importing or reconfiguring in Klaviyo, and updating any API integrations or environment variables in your codebase. The effort scales with how deeply embedded the tool is in your stack. Test Klaviyo on a non-production project first before migrating.
Mailchimp (76/100) is the better fit for teams who prioritise templates — its strongest dimension — and who want a free entry point. Klaviyo (79/100) is the better fit for teams who prioritise deliverability and want a free entry point. If both dimensions matter equally, the overall score winner (Klaviyo) is the safer default choice.
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