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Email Marketing comparison · 2026
MailerLite edges out Mailchimp in this Email Marketing comparison, scoring 85 against 76 across our seven scored dimensions. Mailchimp leads on Analytics (88 vs 75), while MailerLite has the edge on Price/Value (90 vs 55). The two are closest on Automation, where the gap is just 0 points. On pricing, MailerLite starts cheaper at $10/mo versus $17/mo. Use the radar chart and dimension table below to find which fits your specific priorities best.
Mailchimp
The household name — broad features, high price
76/100
MailerLite
Clean, affordable, and powerful enough for most
85/100
Radar comparison
Mailchimp
76
MailerLite
85
Ease of Use
Onboarding, UI clarity, no-code builder
Deliverability
Inbox placement rates, SPF/DKIM setup
Automation
Workflows, sequences, behavioural triggers
Price/Value
Free tier generosity, paid tier pricing
Templates
Quality and variety of email templates
List Management
Segmentation, tagging, forms, opt-in flows
Analytics
Open rates, click maps, revenue attribution
Overall Score
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